Emails are a qualified and reputed form of email marketing strategy that heightens deliverability. If in any situation, you find you email open rates are lower as compared to the industry standards, be quick to act on this with a sorted plan in mind.
Below are top four reasons that lead to why company’s email open rate is lower when compared to others in the same business:
- 1. Poking Inactive Subscribers:
Check Email Address, if the accounts on your email list are not active for long period of time, this will lead to lower open rates and your inbox deliverability reputation will get affected hugely.
- 2. Wrong subscribers:
If you have thought of purchasing an email list, then make sure the accounts are regularly used and it is also valid to know your subscriber or else the emails might end up into the spam resulting in low inbox deliverability.
- 3. Dull Subject Lines:
To improvise the email open rates, let the creation of subject line be your prime focus, after segmentation and Email Address Verification. Subject lines are 2 types:
- Direct Subject Line tells the reader what exactly they can read in the mail.
- Curious Subject Line tempts people to read the mail because it makes them curious about the content of the email.
- 4. Email List Segmentation:
When sending the same email to everyone on your list, you will never get the same engagement you are looking for. Follow the rule of segmentation and divide the list related to purchase, interests and demographics. Both Segmentation and Email Verification together can modify your open rate.
The aforementioned reasons make you understand that subject lines, Verify Email Address, email list segmentation and subscribers play a very important role in balancing of email open rates. Therefore, implementation of these ideas in your regular practise will improvise the rates of open mails and support your campaign to be a success. Now be calm and think what the points are that you need to follow ahead!