Email list cleaning services and email verification service providers offers numerous benefits. Those who regularly use such a service on a regular basis experience increased conversion rates, lower bounce rates, increased email ROI, better campaign statistics, more effective targeted marketing and it protects your sender reputation.
Higher Conversion Rates
Cleaning your email address will help you remove bad email addresses that will never convert. This in return will give you higher conversion rates. When you send your messages to an engaged audience, your conversion rates will grow.
Lower Bounce Rate
This is one of the most instant benefits you will get when you hire an Email List Cleaning Service. If your analytics reveal a bounce rate of more than 3-5%, you need to clean you email list right away. Bounces are results of undeliverable email ids on your email list.
Increased Email ROI
Not only does an email list cleaning service helps you save money, with such a facility your overall email ROI gets bigger and better. Your investment in undeliverable email ids is reduced, thus reducing your bounce rate, enhancing your sender reputation and giving precise metrics for better decision making.
Precise Campaign Statistics
An invalid email address is never going to open, click, or engage. If these email ids remain in your list, your campaign statistics will not reflect accurate facts and figures of your marketing campaigns and efforts. Email Verifier services remove these type of vague email ids that are hampering your sender reputation and misrepresenting your campaign data. This will also help you to get a more actionable insight in your data and get a clear picture of how engaged your subscribers are.
More effective targeted marketing
With a list of verified and authentic email ids, your team is saved from wasting valuable time sending mails to bad leads. After you have a clean email list, you should segregate inactive from active emails and target each team with suitable messaging.
Protects your sender reputation
One of the most significant benefits of email deliverability is your sender reputation. Sender reputation is determined by factors like bounces, spam traps, spam complaints, and subscriber level engagement. Undeliverable email addresses send your messages to the spam folder rather than the inbox, thus harming your sender reputation. A clean email list improves inbox placement and protects your sender reputation.